User Acquisition Alchemy
The Manifesto
Advertising Glossary
PPC (Pay Per Click)
Old school advertising where advertisers pay publishers for every (!) click an ad receives.
CPA (Cost-per-Action)
An equally old method, where the advertiser only pays if the target customer performs a particular action.
CPL (Cost-per-Lead)
Still old, this is where the advertiser pays a set price for every lead they receive from a particular ad.
North Star KPI
Let us rocket you into office stardom with this magical company key performance indicator.
Revenue share
We are so confident about what we do, we only make money if you do by accepting a percentage of the revenues earned.
Email marketing
That’s when we promote your agenda to your list using eye-catching graphics and words that seal the deal.
Affiliate marketing
You’ll love this one. Taking advantage of companies and products that complement your offer and giving them a reason to refer their audience to you.
Conversion rate optimization (CRO)
Increasing the conversion percentage you receive from mobile and cellular assets. A walk in the park for our proprietary optimization technology.
Lead Generation
What we live for. Generating the relevant leads from interested parties to your site.
Content Development
Our secret digital sauce that turns any content into an uncontrollable conversion machine, matched with the perfect imagery.
Social Media
Watch us create the perfect content for each networking platform. to promote your agenda and get you the customers you want.
Review Acquisition
Let’s talk objectivity. Acquiring and displaying the reviews you want potential clients to see so that you appear awesome and gain credibility.
Search Media Solutions
As nobody looks at page 2, we ensure your company’s name is at the top of the search engines or social media sites’ list.
Media Solutions
Basically, all those media, content, or marketing strategies we use to get your customers running in the right direction.
High-Intent Consumers
Those fine users that have previously shown an intent to purchase your product or service through their actions online.
Intent Advertising
Creating a high-converting campaign by focusing marketing efforts on users who have expressed interest in purchasing a particular item.
User Value
This one refers to the value customers receive from your product or service which provides them with a sense of satisfaction.
Performance Media
The Manifesto way. Result-oriented advertising where we only get paid when you get the results you want, be it clicks, leads, or emails.
Performance Marketing
Launching performance-oriented native ads, content marketing, SEM, SEO, social media, affiliate marketing, and sponsored content to turn your target audience into paying customers.
Performance Technology
The key to Manifesto’s success and literal bread and butter. Marketing initiative performance tracking via different software and programs.
Optimization
Backed by our proprietary technology, this marketing magic allows you to achieve your target aka North Star KPI.
Incremental Reach
Seamlessly monitor your campaign impact and watch it grow with this fabulous indicator.
Customer Acquisition
AKA search and convert. Reaching new customers and getting them to explore and ultimately purchase your product or service.
Intent and Audience-Based Targeting
How we target your key audiences and those interested in your product or service - and convert them into customers.
Contextual Advertising
The way our algorithms place your ads amongst the most relevant content so that interested users end up on your doorstep.
Native Advertising
Going under cover. Placing ads that follow the layout of the content on a page for a seamless, non-intrusive way to get your company seen.
Incremental search
Guaranteeing your name is at the top of any search engine list via real-time suggestions that find text similar to what your customers are typing.
